Product Design
Bubblyboom
- Area: Product
- Year: 2020
Product Design
The design request during the week-long workshop with SVP & Chief Design Officer of PepsiCo, Mauro Porcini, was to create a new product for the Pepsico brand. What came out was a new product for the brand's more infantile target audience. In fact, it was aimed at children in particular during air travel. As we know, it is not possible to bring drinks over 100ml during the flight, due to controls. What has been designed are tabs that dissolve in water, which you can take at the airport from the vending machines. But how boring to drink water for kids! So with these tabs you can get your kids to drink tasty beverages while also incorporating the play factor. It will be something magical for the child to see the water coloring.
Team: Samir Kadkade, Marta Monti, Débora Simoês, Riccardo Toldo
Project: New product design for one of PepsiCo's iconic brands
Area: Product